Organizational Citizenship Behaviour (OCB) Essay - 1796 Words

What is organizational citizenship? Explain the links between the various types of organizational citizenship behaviors and job-related outcomes. In what ways does organizational citizenship affect organizational performance? Illustrate with examples where appropriate. Organizational Citizenship Organizational citizenship is an organizational success that consists of supports from the volunteers of individuals and behavior (Business Dictionary 2013). Organizational citizenship behaviors (OCB) is defined as discretionary individual behavior which is indirectly recognized by a system – Formal Reward System and the efficiency together with the effectiveness functioning of an organization will be promoted collectively. Organizational†¦show more content†¦For example, functions/meetings that is organized by the company might not be necessary for employees to attend but the employees still attend in order to keep up with the chances in the organization, and taking the advantage to provide how can the company performs better (MacKenzie, Podsakoff Fetter 1993, p. 71). Next type of organizational citizenship behavior is courtesy and cooperation where in an organization, all employees work together as one body (Johns M. Saks 2007, p. 56). Examples could be informing departments about what big proposal of project is coming or sacrificing oneself in terms of own work to help the other colleagues that are in a job which is in an emergency mode. Podsakoff et al. (2000, p. 517) mentioned a form that consist of spreading good will, having the organization protected, loyalty towards organization and loyal boosterism - Organizational loyalty. It protects and defends the organization from external threats while promoting it outwardly. Such form usually exists on salesman or insurance agent where they have to promote their organization to people while protecting and defending it as well. Final form of OCB would be organizational compliance, in another word, organizational obedience (Graham 1991). This refers to an acceptance and internalization of the organization’s rules, regulation and procedures of a person. Together with this form, thatShow MoreRelatedOrganizational Citizenship Behaviour ( Ocb )1564 Words   |  7 PagesIntroduction Organizational citizenship behaviour (OCB) have long been a field studied by many in order to find out whether there are correlations between different personalities that have a direct effect to OCB. Personality Personality is often characterized as unique behaviors that individual possessed that sets him or her apart form others. On the other hand, Allport (1961: 28) states â€Å"Personality is the dynamic organization within the individual of those psychophysical systems that determineRead MoreThe Impact Of Organizational Citizenship Behaviour By The Five Dimensions, Antecedents And Their Consequences1648 Words   |  7 PagesSOUTHERN CROSS UNIVERSITY Student Name : Aneesh Rama Student ID No. : 22496283 Unit Name : Organisational Behaviour Unit Code : MNG82001 Assignment No. : 1 Assignment Title : Literature Review Due date : 23rd November 2015 Date submitted : 19th November 2015 Word count : 1472 Declaration: I have read and understand the Rules relating to Awards (Rule 3.18) as contained in the University Handbook. I understand the penalties that apply forRead MoreOrganizational Citizenship Behavior Is Defined As A Set Of Behaviors1669 Words   |  7 Pages Literature review Introduction: Organizational citizenship behavior is defined as a set of behaviors which extends from one s basic requirements of job. Generally, organizational citizenship is extra role behavior or a variety of behaviors like helping colleagues and organization by presenting it in a positive way in front of others and by doing over time voluntarily. The first research made on organizational citizenship behavior was by Bateman and Organ in 1980 s. They presented their genuineRead MoreNotes On Organizational Citizenship Behavior1703 Words   |  7 Pages In reference to Organizational Citizenship Behavior (OCB) – the individual behavior which is elective, and is not directly or explicitly recognized by a formal reward system, and that promotes the effective functioning of the organization, and has been studied beginning in the 1970s, this article covers the study of numerous predictors of OCB in the Gulf of Saudi Arabia which consisted of surveying close to 300 private and public employees. The types of predictors which were studied includeRead MoreThe Development Of Organizational Citizenship Behaviour3154 Words   |  13 Pages2001). Out of this comes the development of Organizational Citizenship Behaviour (OCB). OCB represents â€Å"individual behaviour that is discretionary, not directly or explicitly recognised by the formal reward system, and in the aggregate promotes the efficient and effective functioning of the organization† (Organ 1988, p. 4). The study of OCB has become increasingly important as the prevalence, importance, and costs of counterproductive, or deviant, behaviour in the workplace have been increasingly recognisedRead MoreOrganizational Justice : Impact On Job Satisfaction Among Employees And Their Organisational Citizenship Behaviour1782 Words   |  8 PagesORGANISATIONAL JUSTICE : IMPACT ON JOB SATISFACTION AMONG EMPLOYEES AND THEIR ORGANISATIONAL CITIZENSHIP BEHAVIOUR INTRODUCTION: Organizational Justice is one of the very important components of understanding the behavior of an organization. It is a concept wherein an individual considers the organization he or she is working for is just or not. It is an individual’s perception of his or her employer being fair to him or her or not. The justice or the fairness can be in terms of workplace proceduresRead MoreRetirement: Stereotypes and Combined Effects of Gender and Age1636 Words   |  7 PagesDifferential Consequences and Rewards of Organizational Citizenship Behavior for Younger and Older Workers Employees are increasingly pushing back retirement leading to an older and higher proportion of older employees in the workplace. In fact, the SHRM Workplace Forecast (2013) released by The Society for Human Resource’s listed the generation gap as a top future workplace trend. In addition, women are to becoming more and more a part of today’s workforce. However, both older individuals and womenRead MoreOrganisational Citizenship Behaviour and Counterproductive Work Behaviour2204 Words   |  9 PagesOrganisational Citizenship Behaviour and Counterproductive Work Behaviour Introduction Organisational behaviour is the study of human behaviour in the workplace, the interaction between people and the organisation, and organisation itself (Dubrin 2002, p. 2). In most of the organisational behaviour literature review, the following five types of behaviours are often highlighted- task performance, organisational citizenship, counterproductive work behaviours, joining and staying with the organisationRead MoreThe Importance Of Teamwork, Social Responsibility And Communication1879 Words   |  8 PagesThis essay looks at workplace citizenship and its essential components and critically argues the importance of teamwork, social responsibility and communication as important core values and skills to the NGO sector. Today the highly competitive and global marketplace is moving towards high performance, effective organizations that generate high degrees of employee job satisfaction. As a result a substantial amount of research and study has been conducted to determine the various factors that mayRead MoreThe Effect Of Organizational Silence On Organization Behavior, Job Performance, And Creativity1830 Words   |  8 Pagesorganization citizenship behaviour, job performance, counterproductive work behaviour and creativity† Aim of study is to determine the relationship between organization silence and organization citizenship behaviour, job performance, counterproductive work behaviour and creativity. Either this relationship has positive influence or negative. Purpose of study: Objective of this quantitative study is to determine the influence of organizational silence on organization citizenship behaviour, job performance

Describe and Evaluate Psychological Research Into Obedience Free Essays

Obedience results from pressure to comply with authority. Children are taught to obey from an early age by their care givers, in order for them to conform in society. The authoritarian rule continues through their education and working life, and is then passed on to the next generation. We will write a custom essay sample on Describe and Evaluate Psychological Research Into Obedience or any similar topic only for you Order Now This essay will focus on the work of the American psychologist Stanley Milgram. It will also look at other studies into obedience that evolved from Milgram’s experiments from the early 1960s. Stanley Milgram is one of the leading researchers into the psychology of obedience. Rice et al (2008) and was interested why thousands of German soldiers blindly obeyed orders that resulted in the death of millions of Jewish people during World War II. However if a soldier is obeying orders from their superiors, then should responsibility for the consequences be held to those superiors? But evidence suggests that there was a mass willingness of tens of thousands of people to cooperate with the Nazi regime, even to the extent of shopping neighbours to the Gestapo. Rice et al (2008). The Allies saw the Germans as an authoritarian, militaristic and obedient nation. Suggesting an explanation for this extreme behaviour. Adorno et al (1950) claimed that it was the authoritarian personality that was responsible for the persecution of the Jews in Nazi Germany. Milgram was sceptical of this, believing that obedience was owed more to the situation than to the national character of a particular nation. So in the early 1960s Milgram conducted a series of experiments to support his theory. The aim of Milgram’s Study of Obedience (1963) was to investigate how far people would go in obeying an authority figure. He advertised in local newspapers. The ad was for participation in a study of learning at Yale University. Participants would be paid $4. 50 just for turning up. Through the ads, Milgram had signed up 40 males between the ages of 20 to 50 with various occupations, and all came from a range of educational backgrounds. Believing they were participating in the effects of punishment on learning, the participants were brought to a laboratory setting at Yale, where they would be individually tested. Here they met with the experimenter, dressed in a grey laboratory coat, who appeared stern and impassive throughout the experiment (Class Handout 1). The other participant present would be a confederate to the experiment, and through a fixed lottery, would always be given the role of learner. The participant would then see his apparent peer be strapped to a chair and then the experimenter would attach electrodes to him. The participant was given an initial trail shock of 45 volts, then moved behind a partition. The experiment required the participant to ask the confederate questions on word pairs. For each mistake that was made, the participant was to administer an electric shock to the learner, gradually increasing the voltage from 15 volts up to a lethal 450 volts. The only contact with the learner was through an intercom. Throughout the test, the participant would be observed by the experimenter. During the experiment the learner would constantly make mistakes. As the voltage would increase with each incorrect answer, at specific levels, the learner would protest about the shocks. Beginning with moans and groans, begging to be released, kicking the wall and at 315 volts there would be no further responses (Class Handout 1. As the shocks, and responses, increased many of the participants became upset. Three of the participants had uncontrollable seizures, one being so severe that the experiment had to be halted Rice et al (2008). Any questions the participants asked the experimenter during the test, whether it be a request to stop the experiment or asking about the welfare of the learner, would result in the experimenter responding with four verbal prods to continue. Only after the fourth prod would the experiment would finish or when the maximum amount of shocks had been delivered. The results showed that 65% of the participants continued to the maximum level. The results of the first experiment are difficult to generalise to the whole population as Milgram only used American males as participants. Therefore, in a series of follow up experiments, Milgram (1974) investigated factors which may vary the level of obedience. Rice et al (2008). Depending on the variations to the original experiments, the results changed considerably – with 92% complete obedience with the two teacher condition. This would be were the participant would be paired with a second confederate also playing the role of teacher. It would be the confederate delivering the shocks while the participant would only read the questions (Class Handout 1). The allocation of responsibility had now shifted to the confederate who was administering the shocks. The other notable change would be the social support condition which showed a significant drop, with only 10% complete obedience. Two more confederates would join the participant as teachers, but soon refused to obey. Most subjects stopped very soon after the others (Class Handout 1). This would imply that disobedience, or obedience, is more likely to happen when there is social pressure present. To test the ecological validity of Milgram’s work Bickman (1974) used 3 male experimenters, dressed in one of three ways: a sports coat and tie, a milkman’s uniform or a security guard’s uniform. The experimenters randomly gave 153 pedestrians one of three orders. (Class Handout 2). Bickman found that most people obeyed the experimenter dressed as the guard. This might explain how obedience can be related to perceived authority – thus supporting Milgram’s findings. On the other hand the orders, unlike Milgram’s were not so unreasonable – and so in a public setting, it would be down to attitudes and individual differences as to whether people would comply with any mundane requests, regardless of what they are wearing. Support is also shown by the results of Hofling et al (1966). In this experiment at a hospital, twenty-two nurses were called by an unknown doctor (a confederate), requesting they administer drugs to a patient. The order from the doctor, if they went through with it, would have the nurses disobey three hospital rules. First of all, they didn’t know the doctor that was calling them. Second, they didn’t have written authorization. And finally, the dose that was instructed to be given was twice as high as the maximum dosage allowed, this was also stated on the medicine bottle. Despite this twenty-one out of twenty-two nurses obeyed the telephoned instructions, before they were stopped and the situation explained to them. Rice et al (2008) Since being in a natural setting, the study was ecologically valid with the results supporting Milgram’s theory. However on the other hand there are clear ethical issues with this study in that the nurses were deceived, there was no consent given prior to the experiment and they had no right to withdraw. With Milgram’s original experiment being carried out in the 1960s, it may suggest that his results can no longer be justifiable in today’s modern society. With the ethical guidelines of today, a replication of the study would now seem impossible. Nevertheless, after making variations to some of Milgram’s procedures, Burger (2007) managed to replicate Milgram’s experiment. Going as far as using the same words in the memory test and the experimenter’s lab coat. The most critical changes were made to the ethical treatment of the participants. The experiment was stopped at the 150 volt mark, this was also the point of the first vocal feedback from the learner. From looking at Milgram’s data, participants who continued past 150 volts, 79 percent went all the way to 450 volts. Burger (2007). This allowed them to estimate what the participants would do if they where allowed to continue. Deception was a criticism of the original experiment. To avoid this, participants were told at least three times that they had the right to withdraw and still receive the full payment. The results were similar to that of more than four decades ago. With 70% willing to continue after the 150 volts. With no significant differences between genders and even with the ethical restrictions, this Study supports Milgram’s original results of well over forty years ago. Another criticism of Milgram’s research is that it was only conducted with Americans and so lacks cross-cultural validity. The experiment has now been replicated across the globe, with the majority of studies showing high levels of obedience, with participants continuing to the maximum shock level. Ranging from 90% in Spain, 80% in Italy, Germany and Austria and 50% in the UK. Rice et al (2008). One exception to this would be in Australia, Kilham Mann (1974) in one variation of their experiments, their results showed a minor 16% obedience rate of the subjects, in comparison to Milgram’s original 65%. On the other hand, when looking at the methodology on this particular variation, there are a few notable changes. First of all the general population (male and female variations) that Milgram used had now been replaced by all female students. However the biggest difference is the confederate that was used in the Australian sample – they used a fellow female student. This may of impacted on the participants’ willingness to cause pain to someone they saw as equal to themselves, thus resulting in the lower percentage of obedience. In general the results from the cultural and geographical variations continue to support Milgram’s findings. Throughout all the criticisms of Milgram’s early work, the general reliability and validity of these experiments from the early 1960s (as already discussed) have been continued through to modern times, across cultural variations and in and out of the laboratory setting. The results, although varying in some degrees (dependent upon the methodology used in the later studies) still show that people will obey authority even when it violates their core values and lead them to harm others. A criticism that persistently follows the Milgram experiment has been the ethical treatment of the participants in the experiment. Milgram’s main defence centres on the debrief that all participants received afterwards. They all received a full report of the procedure and findings. They were also sent a questionnaire to complete which showed that a high percentage of participants stated they were happy they took part in the experiment. So although the experiment did breach today’s ethical guidelines, on the other hand Milgram did not breach these guidelines, since they did not exist at the time. How to cite Describe and Evaluate Psychological Research Into Obedience, Essays

Principles Of Digital Communication Coding -Myassignmenthelp.Com

Question: Discuss About The Principles Of Digital Communication Coding? Answer: Introduction Business Communication can be defined as information sharing between the organisation and the people outside and within that need to be performed for the commercial benefit of the organisation (Turker and Altuntas 2014). Business communication can encompass brand management, marketing, customer behaviour, public relation, advertising and reputation. Effective business communication can be performed through using of face-to-face communication, e-mail, telephonic, social media and online. However, it is very important for an organisation to choose the effective communication media so that they can use these to reach the desired customers. In writing the communication for the proposed audiences, it deals with planning, drafting and revising the content. In order to conduct the study, Zara, fashion organisation has been chosen. The aim of the report is to identify the challenges in business communication used by Zara and proposing solutions to Zaras management. Communication models of Zara Zara is a clothing accessories retailer and it was founded in the year 1974. Headquarter of the organisation is at Galicia in Spain and it is worlds largest apparel retailer. It serves worldwide and it has its stores in more than 2170 locations. The revenue of the organisation was US$16 billion in 2016 and parent organisation of Zara s Inditex (Zara.com 2017). Zara is immensely popular among the young generation; however, they do not display their logo or brand name much. Zara uses unique marketing tools or models that are a Horizontal model and Pyramid model. Horizontal Model The horizontal model starts the communication from the executive level and the Board of Directors of Zara is mainly responsible for the communication message that reaches all levels. Zara takes the stakeholders' approach to spreading the communication to clients, suppliers, mass media, distributors, communities, customers, employees, public administration and wholesalers (Zara.com 2017). The horizontal approach provides the knowledge inside the firm to spread the valuable information to stakeholders. Pyramid Model Pyramid model gives a one-way flow of idea and communication as communication cannot be presented at managerial level in the same way that is presented in director's message (Viterbi and Omura 2013). In Zara, the managerial team provides the objectives of communication and each leader of various departments have to listen to the communication. The opinion of subordinates is not taken into consideration as an internal process of Zara is not strong. Business communication took by Zara to reach customers Zara spreads a common concept of fast fashion and Zara is going parallel to follow the market trends. Zara mainly uses the continuous and efficient communication systems that have changed the street of marketing. Zara mainly targets the young customers who buy the fashion clothing and Zara provides the fashion trend in the edge that provides them with competitive advantage. Zara mainly uses the strategy of short-term needs of the customers and communicate to the customers through various communication media (Kim et al. 2014). Zara uses the business process and information in market analysis rather than concentrate on the marketing types. Traditional communication Young generation large use the digital platform and Zara can easily target the young generation through using the digital platform (Xu et al. 2014). Zara has been using traditional media as well in reaching the customers effectively. Zara uses Television advertising and it helps the brand to reach large audiences, however, television advertising is costly. Young customers do not like to watch television now and they prefer online medium, however, through television advertising, the brand can communicate a greater number of customers irrespective all ages. In addition, print media are helpful for the brand as the fashion clothing advertisement can be published with colour in fashion magazines, newspapers and leaflet. Additional charges of the print media have to incur by the management and digital media is helpful for the brand (Kaul 2014). Zara uses out-of-home advertisement as the medium of communication; however, it is costly to provide the advertisements in billboards and on hoard ings on the roadside. Online communication Zara has made an online platform to sell their products in various global parts and online platform gives the organisation a boost to gain the popularity. Zara uses the website in order to sell their fashion garments and they generally do the Search Engine Optimisation (SEO) technique and it increases the online traffic of the organisation. Once the customers search the products of Zara using their internet and the same products will automatically come over and over gain on their internet pages, this technique increases the brand image of the organisation (Moshiri and Cardon 2014). The main marketing function of Zara is selecting the location of the business and it operates more than 92% of the stores by themselves rather than other retail that provides better control on the operation. Management of Zara also uses Pay-Per-Click advertising in an online platform to direct traffic to website and advertiser has to pay the publisher when a user clicks on the advertisement. Zara's target is the youth generation and they are fond of the online platform and today Zara has 26 online markets in different parts of the world (Mai and Hoffmann 2014). E-mail communication Zara also does e-mail marketing and the brand sends the customers e-mail by offering n new products or arriving the newest collection of the brand. Sometimes, Zaras PR team sends the personalised discounts to customer and them also wishes the customers on their birthdays and other special occasions. Zara opened a new store in Hawaii and it became their 7000th stores worldwide in 2016 (Bargiela-Chiappini and Nickerson 2014). In the year 2015, the organisation opened more than 360 stores in 55 different market and communication needed to make the brand popular. Social networking communication Zara has been using the Facebook in a regular basis to post the images, discounts, links, offers and videos, it has more than 26,000,000 likes on Facebook and more than 45,00,000 people are talking about the brand on Facebook. In 2017, third quarter shows that Facebook has more than 2.07 billion active users; therefore, it has rich potential for Zara to reach global customers (DiSanza and Legge 2016). On Twitter, the brand has more than 1.28M followers and @ZARA posted 19.3k posts on Twitter. It is a proof that Zaras PR team try to engage the customers on social media and social media is cost-effective media to use. In addition, Zara is using Instagram and there they have 23 million followers. Zara has posted 1680 posts and it highlights the fashion sense of the customers of various regions. Zara gets the advantages of social media communication as they are easy connectivity from every place on earth and the customers can use the online platform from various gadgets and devices. Soci al networking communication provides a long-term competitive advantage with cost-effective. Sponsorship Finally, Zara uses sponsor activities in many events and in many of the sports events. In addition, Zara also provides sponsorship to Television programmes and online web series. In Royal Melbourne Hospital, Zara organises the breast cancer awareness to promote the business of the hospital (Theguardian.com.uk 2017). This social awareness acts as Corporate Social Responsibility and in this event, Zara provides a free check up to the women. Challenges faced in business communication Zara is a global organisation and it has been an issue for the organisation to communicate perfectly across the globes as they have stores in more than 88 markets. Headquarter faces issue to communicate well in other countries where they have stores and all the stakeholders may not have the information about the changes and recent news of the organisational changes (Bovee et al. 2016). Technology is another issue in Zara, however, the organisation has been serving globally, and however, the technical specification to communicate with all stakeholders is not well. The PR team has limited technologies to communicate with the customers and emotion of the customers needs to solve the PR team through e-mail, social media and voice calls. The customers can post any grievance on social media with an image; this image can go viral in no time. In this situation, the crisis communication is very important for the organisation before the flame turns into a disaster. In the year 2015, Zara launched black and white striped shirts with a yellow star on this, the social media outraged with the fashion sense as this type of dress is worn by the Jewish prisoners in concentration camps (Theguardian.com.uk 2017). The image of the shirt got viral and PR team tries to control the condition, however, this led to no result. Zara belongs to the high street fashion clothing organisation and offers the clothing that can afford only by the rich and upper-middle class customers. The business communication of Zara should attract middle-class customers too with the discounted prices in developing countries. Zara is trying to expand in the market like India and other South Asian countries with fashion clothing that can attract the customers. However, in expanding the business in this section, they face issue from perfect competition in these markets. Zara is taking the reactive strategy as this strategy is the preparation to proper management of any situation when an issue arises (Chaney and Martin 2013). Recommendations for improvement of business communication Zara has been facing the issue of making a communication to other offices that are farfetched from headquarter. In this scenario, they can use intranet software to communicate with the employees in any part of the world. This will provide extra benefit to communicate with the stakeholders. The intranet will provide the statistics of employees' share and consumer information. Most importantly, intranet software provides internal collaborative culture as collaboration is the key to global business. Social media analytics Information Communication Technologies can be a perfect use in Zara in order to amalgamate all the social media sources. Social media analytics help the organisation to understand the performance of communication to the users on social media. Social media analysis plan and collected data in social media help Zara to understand their performance and activities. Socialbakers, Google analytics and Zoho are some of the social media analytics that helps to communicate with the users. Culture of customer co-creation In developing countries, Zara's communication does not reach to the young customers and the brand falls under the category of the costly organisation. In these markets, Zara can take the strategy of co-creation of value and it is an economic strategy to bring the different agents together in order to produce mutually valued results. Zara's management needs to communicate with the customers and ask their needs and desires in order to co-create the values. Conclusion It has been observed that Zara targets to the young generation and Zaras unusual fashion clothing attract the youngsters. In the workplace, Zara has been using the two communication models to communicate with the employees; however, they could use intranet software to communicate the employees globally. In communicating with the customers, Zara uses e-mail marketing, sponsorship, social media, print marketing and online media. However, social media analytics can be an assistive technology for Zara to communicate perfectly on time to the customers. Reference List Bargiela-Chiappini, F. and Nickerson, C.R., 2014.Writing business: Genres, media and discourses. Abingdon: Routledge. Bovee, C.L., Thill, J.V. and Raina, R.L., 2016.Business communication today. Sydney: Pearson Education. Chaney, L. and Martin, J., 2013.Intercultural business communication. Sydney: Pearson Higher Ed. Cresci, E. (2017). Zara removes striped pyjamas with the yellow star following online outrage. The Guardian. Available at: https://www.theguardian.com/uk-news/2014/aug/27/zara-removes-striped-pyjamas-with-yellow-star-following-online-outrage [Accessed on 2 Dec. 2017]. DiSanza, J.R. and Legge, N.J., 2016.Business and professional communication: Plans, processes, and performance. Sydney: Pearson. Kaul, A., 2014.Effective business communication. PHI Learning Pvt. Ltd.. Kim, A.E., Arnold, K.Y. and Makarenko, O., 2014. E-cigarette advertising expenditures in the US, 20112012.American journal of preventive medicine,46(4), pp.409-412. Kuriyan, R., Ray, I. and Toyama, K., 2008. Information and communication technologies for development: The bottom of the pyramid model in practice.The Information Society,24(2), pp.93-104. Lapidoth, A., 2017.A foundation in digital communication. London: Cambridge University Press. Lueg, R., Pedersen, M.M. and Clemmensen, S.N., 2015. The role of corporate sustainability in a low?cost business modelA case study in the Scandinavian fashion industry.Business Strategy and the Environment,24(5), pp.344-359. Mai, R. and Hoffmann, S., 2014. Accents in business communication: An integrative model and propositions for future research.Journal of Consumer Psychology,24(1), pp.137-158. Moshiri, F. and Cardon, P., 2014. The state of business communication classes: A national survey.Business and Professional Communication Quarterly,77(3), pp.312-329. Sharp, M.R. and Brumberger, E.R., 2013. Business communication curricula today: Revisiting the top 50 undergraduate business schools.Business Communication Quarterly,76(1), pp.5-27. Turker, D. and Altuntas, C., 2014. Sustainable supply chain management in the fast fashion industry: An analysis of corporate reports.European Management Journal,32(5), pp.837-849. Viterbi, A.J. and Omura, J.K., 2013.Principles of digital communication and coding. London: Courier Corporation. Xu, J., Forman, C., Kim, J.B. and Van Ittersum, K., 2014. News media channels: Complements or substitutes? Evidence from mobile phone usage.Journal of Marketing,78(4), pp.97-112. Zara.com. 2017. ZARA Fashion- Official Website. Available at: https://www.zara.com/au/ [Accessed on 19 Nov. 2017].

Why did the Spanish Armada Fail free essay sample

Because the ships were too large and clumsy, the english frigates were far more versitile and had a much more modern design that allowed them to hold the same amount of cannons on a much sturdier, more manovorable platform. In addition to this, they attacked England during a huge storm which destroyed most of their ships, and the battle took place in the English channel where there was barely any room for all their ships. This forced each ship to take and English ship 1v1. Since the English had much better vessels, the English won the battle and that was the end of the great Spanish armada. In addition to this, the english sent fire ships on collision course with the spanish ships and since they were so many in such a condensed area, the fire spread quickly and burned many of the ships. The wind from the storm also helped spread the fireOVER four centuries ago, two fleets fought in the narrow waters of the English Channel. We will write a custom essay sample on Why did the Spanish Armada Fail ? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The battle pitched Protestants against Catholics and was part of the 16th-century struggle between the armies of Protestant Queen Elizabeth I of England and Roman Catholic King Philip II of Spain. â€Å"To them the clash of the English and Spanish fleets in the Channel was,† explains the book The Defeat of the Spanish Armada, â€Å"a final struggle to the death between the forces of light and the forces of darkness. † English observers of the time described the Spanish Armada, or great fleet, as â€Å"the greatest naval force they had ever seen on the open seas. † But the expedition the Armada was on proved to be a tragic mistake—especially for the many thousands who lost their lives. What was its objective, and why did it fail?

Endangered Species essays

Endangered Species essays There are many different species of animals and plants that are endangered. Most endangerment is due to human environment interaction. Hunting is a major cause, as well as the loss of habitat. The tiger is an endangered species. The current population of the tiger is about 7,700 (wwf tigers). Their reason for declining is because of their loss of habitat. The tiger lives in tropical rainforest, evergreen forests, mangrove swamps, grasslands and rocky country. The tiger now only lives in pockets of its former range mainly due to the destruction of its habitat (wwf tigers). Another reason for their decline is because of deliberate poisoning by farmers as they are considered a threat to livestock. Poaching and hunting: often for trading of their skins and bones, blood and other body parts traditionally thought to have medicinal properties (wwf tigers). Another animal that is endangered is the African Elephant. The African Elephant lives in almost all climates including savannah, rain forests, swamps, deserts, seashores, and high mountains (wwf elephants). There are no recent estimates on the number of the population but in a study done in 1990 the estimated population was 610,000 (wwf elephants). The reason for their decline is because of the demand of ivory and because of The demand of ivory, and because of the growth in human population (wwf elephants). ...

Past Continuous Lesson Plan for ESL Learners

Past Continuous Lesson Plan for ESL Learners Learning the basic structure and usage of the past continuous is usually not that difficult for most students. Unfortunately, this is not the case when it comes to actively integrating the past continuous into everyday conversations or written communications. This lesson is aimed at helping students actively use the past continuous in speaking and writing. This is done through the use of the past continuous as a descriptive tense to paint a picture in words of the moment when something important occurred. Aim To increase active usage of the past continuous Activity Speaking activity followed by a gap fill exercise and  creative writing Level Intermediate Outline Begin teaching the past continuous by telling a story with exaggerated details through the use of the past continuous. For example: I remember that day well. The birds were singing, the sun was shining, and the children were playing games peacefully. At that moment, I saw Alex and fell in love. Point out how the past continuous is used to paint a picture of the scene.Quickly review the past continuous structure with the class. Go over differences in usage between the past simple and past continuous. Point out that the past continuous focuses on a specific moment in the past.Write various examples on the board of sentences combining the past simple and past continuous to illustrate the idea of an interrupted past. For example, I was walking through the park when I met David. Ask students to comment on what function the past continuous plays in the example sentences.Have students divide into small groups of 3-4.Ask students to complete the activity by providing an appropriate response with the past continuous to describe an action that was interrupted. Next, have students first conjugate verbs in the past simple to complete the story. Next, ask them to insert past continuous clauses into the appropriate place in the story.Correct this exercise as a class. Make sure to note differences between the past continuous and past simple as you review.Ask students to complete the written exercise focusing on a special day in their lives.Once theyve written their paragraph, ask students to find a partner. Each student should read their paragraph and ask questions to check to understand.   Interrupted Actions Use the verb suggestion to complete the sentence with an appropriate phrase expressing an interrupted action: I (watch) ____________ when her boss called with a job offer.My friends (play) _____________ when they felt the earthquake.When I walked in the door, they children (study) _________________.We (eat) _________________ when we heard the news.My parents (travel) ________________ when I telephoned that I was pregnant.   Use of the Past Continuous in Writing Put the following verbs into the past simple: Thomas _______ (live) in the small town of Brington. Thomas _______ (love) walking through the beautiful forest that surrounded Brington. One evening, he ____ (take) his umbrella and _____ (go) for a walk in the woods. He ______ (meet) an old man named Frank. Frank _______ (tell) Thomas that, if he _____ (want) to become rich, he should invest in a little-known stock called Microsoft. Thomas ______ (think) Frank _____ (be) foolish because Microsoft ____ (be) a computer stock. Everybody _____ (know) that computers _____ (be) just a passing fad. At any rate, Frank _______ (insist) that Thomas _____ (be) wrong. Frank _______ (draw) a wonderful graph of future possibilities. Thomas ______ (begin) thinking that maybe Frank ______ (understand) stocks. Thomas _______ (decide) to buy some of these stocks. The next day, he ______ (go) to the stock brokers and _____ (buy) $1,000 worth of Microsoft stock. That _____ (be) in 1986. Today, that $1,000 is worth more than $250,000! Improve the Story Insert the following past continuous fragments into the above story: As Frank was drawing the graph, ...... while he was walking to work,it was raining, so...While they were discussing the stock, ...When he was returning from his walk, ...As he was walking through the woods, Written Exercise Write a description of an important day in your life. Include the most important events that occurred during that day in the past simple. Once you have written the important events using the past simple, try to include a description of what was happening at some of the specific moments when those events occurred to provide more details.Write out a few questions about your important day.  Make sure to include a few questions in the past continuous. For example, What was I doing when I found out about the job?Find a partner and read your story twice. Next, ask your partner your questions and discuss.Listen to your partners story and answer their questions.

Martin Wong Essay Example | Topics and Well Written Essays - 2000 words

Martin Wong - Essay Example He focused his attention completely to painting. His move to New York came as a friendly challenge. He did drawings and made ceramics at art fairs. He was known as Human Instamatic before then. He made $7.5 per portrait he drew. By 1978, his record had been 27 fairs in a single day. His friends challenged him to move to New York since he was evidently superb at his job. Although the works of Martin Worth inspired the growth of hip hop culture, his creative arts leaves little to be desired in perpetuating societal values. Wong’s mature career began a few years before moving to New York. The works ranged from heartfelt renderings of the decaying Lower East Sides to playful and almost kitschy depictions of China Towns of San Francisco and New York. He drew and painted traffic signs for the hearing impaired too. Perhaps, the best known and remembered collaborative works of Wong is the alliance between him and Miguel Pinero, the Nuyorican poet. His paintings often combined the poetry of Pinero and the painstaking stylized finger spellings and cityscapes he drew and painted. The artist’s Loisaida pieces coupled with his collaboration with Pinero formed part of the Nuyorican movement (Wong 12). Nuyorican Movement that Wong became a significant part of refers to an intellectual and cultural movement that involves poets, artists, writers and musicians who are Puerto Rican descendents or have association with Puerto Rico and live near New York. He joined the group that had his origin in the 1960s and 1970s within the neighborhoods such as East Harlem, South Bronx and Loisaida as a means to validate the Puerto Rican experience in the United States of America. It was meant to better the standards of the poor and the working class populaces that suffered from ostracism, marginalization and discrimination. The term that they gave the group of artists was used as an insult until renowned artists such as Miguel Algarin

US and the world in the 21st century. (SOFTPOWER, IMMIGRATION, ISIS) Essay

US and the world in the 21st century. (SOFTPOWER, IMMIGRATION, ISIS) - Essay Example However, the person without receiving a proper legal clearance or certification move to other nation in order to become citizen of the nation is classified as illegal or undocumented immigrant. Advancement in communication as well as transportation has enhanced the aspect of globalization, which allows people to migrate to different places with minimal amount of barriers1. Furthermore, it has been noticed that international immigration will create both positive as well as negative impact over the origin community as well as destination community, as in one aspect immigration lead to facilitate the transfer of skills and workforce that allow enhancing the growth of the community. Thus, in this regard, immigration is reflected as the process of migration of the people from one place to another across the international or state boarder. Moreover, migration is not the resent phenomena or trend it has been the part of human history since the beginning. Rather since the creation of the reg ions, people are migrating from one continent to other, from nation to nation or internally. In the 21st century the major causes of immigration has been however been catalyst by the economic progression of a nation. The economic progression of any nation attracts immigrant from other underdeveloped countries2. In the general prospect, immigration has both positive as well as negative impact because the process significantly influences the economy at large. In this context, it has been affirmed that process of immigration is likely to influence the domestic labor market, which can affect the wage rate as well as reduce the employment rate among the domestic workers. Apparently, on the other hand, the aspect of immigration is also associated with other factors that are likely to offset the potential negative aspects of economy. In this context, it has been revealed that if the immigrants are significantly more skilled over the

Globalization, Education and Trade Essay Example for Free

Globalization, Education and Trade Essay Globalization being processes and operations on a global scale cut across national boundaries for trade, integrating and connecting communities, ideas, tourists, migrants, values and increasingly flow along global pathways as well as shared global problems, responsibilities, and sensibilities thus making the world in reality and experience more interconnected and with major delinkage of money and financial instruments from territory creating major new spheres of accumulation , telecommunications and electronic finance. Trade is major against any kind of taxes collected and imposed on the people according to Ramayana-epic. It spread within South East Asia having a profound impact on the cultures of different peoples, especially art and religion. Trade brought establishment of major rivers as natural pathways or trade routes, land trade routes such as the Silk Road, navigation and shipping, spending out at sea and reaching foreign lands exchanging culture. Colonizing India established a more advanced world maritime trading through the East India Company based in Calcutta thus precipitated in the spread and influence of the Ramayana to other regions of the world. The versions of the epic in theater and dance were the most popular form of educating people. Dance and theater artists performed the Ramayana in various places by conveniently traveling with traders and merchants. Talking about trade Confucius was majorly against any kind of taxes imposed on the people, contentiously prescribing the rules of propriety, teaching on eliminating the use of imposition of will, arbitrariness, stubbornness and egotism towards achieving trade of the state and believed in making profits with good plans of selling to completely overcome selfishness and keep to propriety to attain humanness. Reference: Green, A. (1997). Education, Globalization, and the Nation State. London: Macmillan Press LTD.

Justice On Trial in Kafkas The Trial Essay -- Kafka Trial Essays

Justice On Trial in Kafka's The Trial There is no such thing as justice - in or out of court.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Clarence Darrow i Most often critically interpreted as a search for Divine justice, Kafka's The Trial, a fragmented and unfinished novel, appears to leave us with the same impression as the words above of Clarence Darrow.   In other words, there is no justice.   This assessment of Divine justice by Kafka works on two levels.   On one level, he is illustrating the helpless nature of the individual when in conflict against an established bureaucracy.   On another level, he is illustrating the existential dilemma of man in the face of a godless, indifferent, and often hostile universe.   A search for justice by Josef K. finds no justice in either realm.   Josef K. awakes one morning to find himself accused by a mysterious legal authority "Someone must have been spreading lies about Josef K., for without having done anything wrong he was arrested one fine morning."ii   His crime is unnamed, one of which he knows nothing.   The novel follows his many attempts to obtain justice from authorities with which he cannot communicate well.   Josef K.'s attempt to find justice end in his utter frustration, his complete loss of human dignity, and his cruel death by stabbing. The Trial is also meant to symbolize original sin and guilt.   On the level of the individual versus the bureaucracy, Josef K. is consumed by guilt and condemned for a crime he does not understand by a court with which he cannot communicate.   We see this same dilemma on the level of the individual versus an existential existence, i.e., man in the modern world trying to find meaning and justice, consumed by guilt and condemned for original sin by a god with which he ca... ... Solzhenitsyn, A. I. The Gulag Archipelago, (I-II).   Translated by Thomas P. Whitney.   New York:   Harper & Row Publishers, 1973. Notes: i Fitzhenry, R. I. (ed.).   Barnes & Noble Book of Quotations, New York, Barnes & Noble Books, 1986, 197. ii Kafka, F.   The Trial.   Translated by Willa and Edwin Muir.   Introduction by George Steiner.   New York, Schocken Books, 1992, 1. iii Id. 180. iv Id. 46. v   Id. 46. vi   Id. 97. vii   Id. 150. viii   Id. 121. ix Beit v. Probate and Family Court Department, 434 N.E.2d 642 (1982), at 643, citing The Trial at 290. x Kafka, 42. xi Id. 222. xii   Id. 43. xiii   Id. 108. xiv   Id. 228. xv Id. 229. xvi Solzhenitsyn, A. I. The Gulag Archipelago, (I-II).   Translated by Thomas P. Whitney.   New York:   Harper & Row Publishers, 1973, 436. xvii Id. 437. xviii   Id. 295.

ID System

As computer technology changes in such a fast phase, many business firms and institutions try to cope up by upgrading computer system constantly in order to stay competitive. There is no doubt that computer is a must asset in all professions, because it offers more efficient way to process transactions. There are still institutions that use manual processing on their transactions and their system are not yet improved. Through this, it is inevitable to commit errors, troubles and it is time consuming.Access Computer College is a private school and has seven branches that are located in Metro Manila. It was established in 1981 and owned by Mr. Romeo T. Karate. Students, professors and staffs of these schools particularly in Cabaret branch are just using an ordinary ID card in entering and exiting the school campus. As long as an ID is worn, it is valid for the entry that is why outsiders are hardly identified. The school doesn’t have an organized and secure ID system that can ma ke everyone’s life easy and convenient to avoid the occurrence of problems in their transactions.So the proponents decided to propose an ID system with SMS notification and ID scanner to provide a better way of dealing with transactions like information and security purposes. This study is descriptive  and explanatory research endeavor. It seeks to inform the reader about the benefits and advantages of having more convenient and systematic ID system because indeed, high technology and security is related to each other.Having convenience in all task performed in daily living is very helpful using high technology equipment. The proponents will introduce a type of security system that will help a lot in terms of identifying and verifying students, faculties and staffs using the barcode scanner. Student’s ID card is a gate pass with a network-based system that will monitor the time in and out of the student inside the campus and directly send information to their parents /guardian. This system is about security and information that is stored in a database needed for future references.Conceptual framework Conceptual Framework is the clarification of all the activities and process of the entire ID system. This study used the System Development Life Process define as a logical process used by a system analyst to develop an information system, including requirements, validation, training, and user. The SDLP is originated by Elliott & Strachan & Radford (2004), The System Development LifeProcess used by the proponents to show the process of the entire development of the system.Figure 1.1 System Development Life Process of Access Computer CollegeThe importance of this study is to develop an ID system for Access Computer College. In the stage of Identifying the Problem, the proponents gathered information about the particular problem encountered by students and staffs of the school.In the stage of Planning, the proponents carefully analyzed the possible ex planation that will help to solve the identified problem of school in their current system. The proponents made some interviews on some students and staff about the problems they encountered.In the next process which is the designing, the proponents visualize or conceptualize a good interface that is suitable for the institution’s name and profile. In the stage of system development the proponents began to code using the Microsoft Visual Basic 2010 as programming language and Microsoft Access Key as Database.In the situation of system testing, the proponents try the system to identify some errors or inconsistency of it and if there are some inconsistencies, the proponents will debug or code the system. The proponents conducted the intensive testing program and updating to prevent errors and viruses and to assure that the system will not cause any malfunctions and inconsistency. Next stage is system evaluation, the proponents gathered feedbacks and comments from the user of th e system. The next is the system implementation where in the proponents will implement the system to the said school. The last stage is the system maintenance. The system will be under a warranty services, the warranty covers system consultation, system tutorials, system check up and debugging for possible and encountered errors. System enhancement will not be covered by the system warranty.Statement of the Problem The ID system study is created for the security and information for Access Computer College, Zabarte Branch. The study sought to answer the following questions: 1. What are the common situations usually encountered in using the current system of Access Computer College? 2. How can this ID system improve the security and information of students and staff of the school? 3. Is there any significant difference between existing system and the proposed system in terms of:Accuracy Accessibility Efficiency Security SpeedScope and Limitation This part tells the capability and limi tation of the program which the proponent will need to develop. Scope Log in modules can be used by Admin and/or authorized personnel. Searching files/records of students, professors and staffs are in order. Adding files/records will be done by a designated person only. Saving of files and records can be done according to the information. Only the Admin has the authorization to add, change, and delete the students’, professors’ and his/her accounts. The two command buttons; edit button and delete button will be enabled if the verification code is right. The system is using USB Modem as its gateway for sending mesagesLimitationLog in modules cannot be used by authorized person. The SMS notification is only applicable to the students. Significance of the Study 1. Students2. Professors This kind of system can now solve their problems in terms of dealing transactions and will achieve a safe learning environment, efficiency, security and accessibility of information. In add ition, this can help them fasten and lessen their work in every transaction.3. Proponents The study finds the proponent’s behavior in creativity of being a programmer. It is valuable because this will widen their knowledge and skills in programming and will encourage them to learn more about computer field.4. Access Computer College This will be a great advantage because Access Computer College will be known for its good education with regards in creating a program.Definition of Terms For better understanding of the readers, the following terms are defined: Accuracy – the ability of the system to be prà ©cised on its records and avoid errors. Database – Is an application that manages data and allows fast storage and retrieval of that data (en.wikipedia.org). Database helps the system to have a security in terms of storing information about a particular product or people. Efficiency – the ability of the system to achieve the desired result without wasted energy and effort. System – is a collection of automated transaction system (Microsoft EncartaDictionary, 2007).In this study, system refers to the Integrated Security with SMS Notification and Scanner for Access Computer College. Transaction – An agreement between a buyer and a seller to exchange an asset for payment (Webster Dictionary, William Collins, World Publishing Company Inc., 1990),the process of exchanging payments between the payment staff and the trainees. In this study, it is interaction between the students, professors and staffs having a transaction.CHAPTER IIMethod of Research Methodology includes the data gathering, Brainstorming, questionnaire, interviews, statistical treatment and testing activities.Data Gathering The following gathering data tools were used in this study. (1) Observation the existing traditional ID system to have a better understanding about it. The proponent observed how the old ID system works. (2) Interview was used to collect a fact regarding the current system to have a better idea on how ir works. (3) Research method was used by the proponents search and gather data that will support this study. We used internet and collected data from the library materials such as books and other thesis that will help guide us through the course of this study.Brainstorming This techniques of generating ideas during group meeting participants are encourage to generate any ideas, feasible in a short time period which any analysis until all ideas have been exhausted. Proponent talk about the  problem that encountered in Access Computer Colloge in their current system. Proponent gives ideas on haw to solve the problem.Questionnaire A set of prepared questions used in data system.Interviews The proponent conducts an interview by using both verbal and written for asking questions.

Meaningful lives For Teenagers Essay

Many perceive teenagers today, as leading aimless lives, self-centered and not contributing to society, making their lives seem to be almost a waste. Therefore, in order to change society’s opinion as well as to make the lives of teenagers more meaningful, two areas would therefore need to be changed: the condition of the mind as well the taking of actions, which works hand in hand in causing this improvement. Firstly, having a goal in life would be the first step towards making one’s life more meaningful through the condition of mind. By setting goals, the teenager would therefore have some focus in life, providing them with the direction that would be essential in carving out their future. The goals however, must be realistic and attainable and not be too far-fetched; otherwise the goals would only prove to be a damper to the teenager’s spirit and aspirations. One must also possess self-confidence in their capabilities. By having self-confidence, the teenager would not falter along the way and have doubts in their abilities. Furthermore, with self-confidence, belief in one’s actions is guaranteed, and therefore, the teenager would be more determined to see their actions being carried out to the end, resulting in the lesser chance of them doing things halfway and therefore, lessening the meaninglessness of their lives. However, simply by altering the condition of mind is not sufficient as changing the mind without putting things into action is futile. Therefore, the above changes should be coupled with various actions that could display the meaningful lives that teenagers could have. One of the ways by which teenagers can be made to live meaningful lives is through work. Most teenagers nowadays tend to be more materialistic, and yet are unable to appreciate the value of money. Therefore, by finding work for them, they would be able to see the real world for themselves that it is not merely the comfort zone that they see and would be able to appreciate the value of money and the hardship that their parents have to go through just to earn that amount that they used to so flippantly spend. This would also  prevent them from spending so extravagantly as they did in the past. In addition, they can also take up suitable recreation in an attempt to self-improve. Through this, the teenager would have less time on their hands, and yet at the same time, they would be able to learn something new. This would also be beneficial in the near future, as they would have a diversity of skills and knowledge, providing them with an edge above the rest. For example, by taking up a non-academic course such as IT, teenagers would be able to obtain knowledge that is out of the classroom boundaries and would therefore be adept in another area that would be relevant in their future lives. Likewise, by taking up a sporty recreation such as basketball to the less common horse-riding, they would be able to keep fit and healthy while having fun in the same time, killing two birds with one stone. Also, by helping the less fortunate, the teenagers would be able to lead meaningful lives too. Through charitable activities such as community involvement services (CIP), youths are able to get involved in society’s happenings, while helping the less fortunate. This would also enable them to appreciate their current lives better, as they would see the plight of others who are much worse off than them. For example, by helping out at the children’s home, the youths would be able to appreciate their family and kin better, because as compared to the children in these homes who have no family to speak of, they are far much better off than them. This would also provide them with an opportunity to view the world in a different light, taking away the self-centered nature that surrounds them. Another of such examples would be that of voluntary work in the old folks home. By seeing the situation of these lonely old folks at the home, it would serve as a deterrent by which the youth would be unwilling to put their parents through such plight in the future, creating in them the awareness that their parents should be taken care of by themselves and not to be left in the care of the old folks home, therefore portraying how by helping the unfortunate, the youths are able to understand another aspect of life through hands-on experiences as well as the chance to contribute to their society. Finally, teenagers should travel to see other parts of the world in an  attempt to make their life more meaningful. By traveling, it provides the impetus and opportunity for the youths to gain exposure of the world, which also serve as a plus point when they enter the working world. This allows them to see the different cultures and customs that other parts of the world have, yet is lacking in their own society. For example, youths in Singapore are deprived of the four seasons due to Singapore being a tropical island, therefore, by visiting places that have such seasons, one would be able to experience the pros and cons of living in such a country, which also serves as an eye-opener for them. Likewise, by visiting developing countries around the world, youths would be grateful for their lot and would therefore not begrudge their background. They would also be more appreciative of the things they own and not be too demanding in what they do not have. Therefore, by providing youths with the opportunity to travel, they are able to live more meaningful lives through the fact that they are able to understand themselves and be more contented with their lot. In conclusion, based on the above-mentioned factors, it is indisputable that youths can and is able to lead meaningful lives through the conditioning of their mind as well as the altering of their daily actions.

Salazar Surname Meaning and Origin - About Genealogy

Salazar Surname Meaning and Origin - About Genealogy The Salazar surname indicates one who came from Salazar in northern Burgos, Castile, Spain- a place name meaning corral or manor house - probably from sala, meaning hall and Basque za(h)ar, meaning old.  Salazar could also mean a dweller in or near the house or palace, or a dweller near the place sacred to St. Lazar.  Salazar is an ancient surname found in Vizcaya, Castile, Navarre, Santander and Burgos, Spain. Salazar is the 44th most common Hispanic surname. Surname Origin:  Spanish Alternate Surname Spellings:  SALASAR, DE SALAZAR Famous People with the Surname SALAZAR Juan Carlos Salazar - well known Venezuelan singer and cuatro playerAntà ³nio de Oliveira Salazar - Prime Minister of Portugal from 1932 to 1968; also served as acting President of the Republic in 1951Abel de Lima Salazar  - Portuguese physician, writer, researcher and painterAntonio Sebastin de Toledo Molina y Salazar  - Viceroy of New Spain Where Do People With the VARGAS Surname Live? The surname distribution data at  Forebears  ranks Salazar as the 340th most common surname in the world, identifying it as most prevalent in Mexico and with the highest density in Costa Rica. Salazar is the 9th most common surname in Ecuador, 22nd in Venezuela, 27th in Costa Rica and Peru, and 33rd in the Philippines. Salazar is no longer a surname that is common in Spain according to WorldNames PublicProfiler; the Salasar spelling is a bit more common. Within the United States, the Salazar surname is very common in New Mexico and Texas. Genealogy Resources for the Surname SALAZAR 100 Common Hispanic Surnames Their Meanings. Garcia, Martinez, Rodriguez, Lopez, Hernandez... Are you one of the millions of people sporting one of these top 100 common Hispanic last names?How to Research Hispanic Heritage. Learn how to get started researching  your Hispanic ancestors, including the basics of family tree research and country-specific organizations, genealogical records, and resources for Spain, Latin America, Mexico, Brazil, the Caribbean, and other Spanish speaking countries.Salazar Family Crest - Its Not What You Think. Contrary to what you may hear, there is no such thing as a Salazar family crest or coat of arms for the Salazar surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male-line descendants of the person to whom the coat of arms was originally granted.  SALAZAR Family Genealogy Forum. Search this popular genealogy forum for the Salazar surname to find others who might be researchi ng your ancestors, or post your own Salazar query. FamilySearch - SALAZAR Genealogy. Access over 1.7 million free historical records and lineage-linked family trees posted for the Salazar surname and its variations on this free genealogy website hosted by the Church of Jesus Christ of Latter-day Saints.GeneaNet - Salazar Records. GeneaNet includes archival records, family trees, and other resources for individuals with the Salazar surname, with a concentration on records and families from France, Spain, and other European countries.SALAZAR Surname Family Mailing Lists. This free mailing list for researchers of the Salazar surname and its variations includes subscription details and searchable archives of past messages.DistantCousin.com - SALAZAR Genealogy Family History. Explore free databases and genealogy links for the last name Salazar.The Salazar Genealogy and Family Tree Page. Browse family trees and links to genealogical and historical records for individuals with the last name Salazar from the website of Genealogy Today. - References: Surname Meanings Origins Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997.

An Overview Of The Relevance Theory English Language Essay

An Overview Of The Relevance Theory English Language Essay In Relevance: Communication and cognition, Sperber and Wilson (1986, 1995) present a new approach to the study of human communication. Relevance Theory is based on the view that human cognition is geared towards the maximization of relevance, and that communicated information comes with a guarantee of relevance. This is what Sperber and Wilson name the Principle of Relevance. The theory has sparked a great deal of research since it was presented, either supporting or criticizing the entire theory or some of its main arguments. The following presents an overview of Relevance Theory (henceforth RT) and outlines the main tenets of the theory. The overview outlines definitions of the main concepts and tenets which were originally presented by Sperber and Wilson (1986; 1995) and mainly comprised the originality of the theory, such as mutual manifestness, optimal relevance, and ostensive inferential communication. That is followed by a discussion of RT as a post-Gricean theory and how far it adopts or deviates from the views of Grice (1975). Sperber and Wilson present RT as a post-Gricean theory (Grice 1975). It takes as a starting point the inferential model of communication developed by Grice as opposed to the code model of communication. Sperber and Wilson (1995) argue that communication cannot be achieved by the code model alone, i.e. encoding and decoding messages, nor by the inferential model alone. They maintain that verbal communication exploits both kinds of process, as the outcome of the decoding process serves as the input to the inferential process by which the speaker’s intentions are recognized. According to the code model of communication, human languages are codes and verbal communication is achieved by encoding and decoding messages. The speaker encodes his/her message into a signal which is decoded by the hearer. Grice (1975) developed a different model of communication which is the inferential model. According to that model, the speaker pro vides evidence of his/her intention to convey a specific meaning and the hearer infers that meaning according to the evidence provided. Following the inferential model, communication is successful when the hearer interprets the evidence provided by the speaker as she intended it to mean. In cases where a single utterance provides evidence for different interpretations, this could lead to communication failure if the speaker does not inferentially derive the meaning intended by the hearer. Grice suggested that a speaker would observe what he called the Co-operative Principle and maxims of conversation to make his/her communicative intention clear for the hearer who would choose the interpretation that conforms to these maxims. The maxims are Quality, Quantity, Relevance and Manner. Coded communication, as one of the processes involved in verbal communication is viewed by Sperber and Wilson not as autonomous but subservient to the inferential process. Nevertheless, the inferential pro cess is autonomous as it functions in essentially the same way whether or not combined with coded communication. Sperber and Wilson (1995) argue that the code model is not sufficient to account for human communication because comprehension of utterances involves more than merely decoding linguistic signals. There is a gap between the semantic representation of sentences and the thoughts which are actually communicated by the speaker’s utterances. They claim that this gap is filled by inference. Nevertheless, they argue that the inferential model is not enough on its own to explain human communication. As they reject the code model as insufficient to account for communicational understanding, Sperber and Wilson (1995) propose a modified view of inferential communication in which â€Å"communication is achieved by the communicator providing evidence of her intentions and the audience inferring her intentions from the evidence† (Sperber and Wilson 1995: 24). Hence, verbal communication involves both coding and inferential processes.

The Economic Impact of the Loughor Marine Lake Development Essay

The Economic Impact of the Loughor Marine Lake Development - Essay Example The tidal lake waterfront would create opportunities for leisure activities such as sailing and boating.   Generation of electricity for the use in the development area is also included as a part of the master plan.  Ã‚   The project is expected to act as a catalyst for the economic development of the region benefiting Llanelli and Swansea as well.     The employment opportunities arising out of the project will benefit the community in Swansea and the surrounding areas such as Port Talbot, Neath, Llanelli, parts of Lliw Valley and the District of Dinefwr. The mobility on account of tourism, leisure, and other related activities would create an excellent climate for the business and trade development in the region as a whole in the long term. The long-term jobs created will be in Manufacturing and Commercial sector.   The second major sector will be Services covering retail, wholesale, distribution, personal services, tourism, and leisure.   It is proposed to construct 250,000 Sq. feet area for commercial purposes in the development project. The consortium’s interest in obtaining grants from Europe under the European Regional Development Fund for which tourism is seen as a prime means of economic regeneration.   Weaknesses and shortcomings of the project are also analyzed in this paper.   The study also covers recommendations for a comprehensive strategy to develop the region as an economic hub and a tourism spot of national importance and recommended a program of implementation.   The study analyses and reports the project in terms of its scope, limitations or shortcomings, and arrive at general conclusions and give recommendations for a comprehensive strategy for the development of the project and implementation of the program.   The Master Plan of the Marine Lake Development consists of two independent and related projects. The first one is related to infrastructure development.

Chocolate Research Paper Example | Topics and Well Written Essays - 1000 words

Chocolate - Research Paper Example It is made up of cocoa solids and cocoa butter only and hence it is chocolate in its simplest form (Hawkins 19). It is bitter and thus is not a popular choice for most people who love chocolates. It is ordinarily used as an ingredient in baking and cooking. It adds chocolate flavor to cakes and brownies since it is smooth and rich in cocoa butter. Like unsweetened chocolate, semi-sweetened chocolate is mainly used for cooking purposes. They are mainly used for baking chocolate chip cookies although they can be used to bake many other commodities. It is composed of dark chocolate (cocoa butter and cocoa solids), sugar and vanilla that are an emulsifier. The percentage of sugar does not exceed 50% the mass of the chocolate (Hawkins 20). The ratio varies depending on the manufacturer. This form of chocolate has a good balance between sweetness and chocolate and thus and work well in most recipes. Bittersweet chocolates contain at least 35% of cocoa solids. They are dark in color and have rich flavors. Normally they have high percentages of flavonoids although their percentage depends on the manufacturer. They contain chocolate liquor, cocoa butter, and sugar. The high percentage of chocolate liquor content makes it dark. It is can be eaten and can also be used for baking purposes. It contains chocolate flavor, cocoa butter, and sugar. The percentage of cocoa solid ranges forms 35-45% depending on the manufacturer (Hawkins 20). The percentage of sugar is more than 50%. It is not easy to differentiate them with semi-sweet chocolate. It is made up of milk solids, sugar, and cocoa butter. 10 % is composed of cocoa liquor, and at least 12% is made up of dry milk solids (Hawkins 21). It is mostly eaten as candy bars and is preferred by most people who love eating chocolates. It was first developed by Daniel Peter, a Swiss candymaker, in 1876. It is made up of cocoa butter, milk, and sugar. Unlike other

Market and Social Research Essay Example | Topics and Well Written Essays - 2250 words

Market and Social Research - Essay Example The word frequently means daily in a week. Alcohol is the drug that many youths prefer; this is because of many young people like experimenting that leads to experiencing many consequences of too much drinking. As a result, underage drinking is currently rated the first public health problem in the country(Norman 2011, pg. 504). According to the latest survey of 2005 of monitoring the future, showed that youths as young as eight years were getting involved in drinking of alcohol. Moreover, when they drink they use to drink intensively, often consuming five to six drinks at one time. The research result showed that average age of engaging in the use of alcohol was 14 as compared to 17 years in1960 and serious drinking that was associated with middle age begun to appear during the young adulthood and occasional adolescence. In United Kingdom, many researchers have been done to answer the question why young adults get involved in binge drinking. One of the explanations was that; as adolescence move to young adulthood they occasionally encounter a full dramatic change in their lives. These changes include physical, lifestyle, independence and emotional changes. Such developmental transitions have associated them with drug use mostly alcohol abuse. Therefore just being a young adult is a risk factor for drinking dangerously(Courtney & Polich 2009, pg. 146). With the continuous rise of alcohol abuse among the young adults and teenagers, there is a need that should be taken to prevent the vice from escalating further. It means that the study must be performed to determine the knowledge and awareness of the population at risk of alcohol abuse, and the methods that can be used to prevent the vice. Some methods that can be used include; introducing stringent rules in pubs regarding drinking alcohol, collaborating with landlords to evict those young adults who are the worst drinkers, and changing the outlet to

Government Response to Hurricane Katrina

Government Response to Hurricane Katrina National strategy for homeland security requires collaborative efforts by both the National Incident Management Systems (NIMS) and National Response Framework (NRF) to prepare for and provide a unified national response to disasters. Effective incident management of catastrophic events requires coordination of relevant stakeholders. Both the NIMS and NRP, the Federal and State agencies have responsibility for addressing any disaster and emergencies through pooling resources together. However, the framework faces myriad of challenges including meagre resources and malfunctioning local governments. These challenges effective response to disasters such as Katrina (Walsh, Christen Jr, Lord, Miller, 2011). Impacts of the changes on the programs in response to Katrina. The changes are necessary in providing guidelines on the response by the both the State and Federal governments in the event on major disasters such as Katrina. NIMS provides proactive approach for the response team in preparation, prevention and mitigation of the effects of Katrina. On the other hand, NRF details national disaster response principle, responsibilities and structures which lead to a coordinated response to disaster. Therefore, these changes make response to disasters more efficient and effective (Walsh, Christen Jr, Lord, Miller, 2011). Necessities of changing in the existing National Response Plan (NRP) to the current National Response Framework(NRF). Unlike NRP, the NRF puts in place a single, robust approach to domestic disaster management. NRF outlines effective ways of preventing, preparing for, response to Hurricane Katrina when it occurs in any state especially in the vulnerable areas. Moreover, NRF is an all-hazards plan within the framework of National Incident Management System (NIMS). Nevertheless, establishment of NRF was mandated by the Homeland Security Act of 2002 to integrates the National Contingency Plan (NCP) and other national-level contingency plans in responding to Hurricane Katrina. Therefore, it establishes the structure and mechanisms for national-level policy and operational direction for domestic disaster management (Wise, 2006). Response to hurricane Katrina dictated by the todays NRF and NIMS. The all-hazards approach is cost effective due coordination among organizations involved in the four parts of emergency management: mitigation, preparedness, response, and recovery in achieving common goal, that is, Hurricane Katrina. The response allows sharing of costs by the organizations involved thus reducing the cost borne by each state in mounting response to Hurricane Katrina (Walsh, Christen Jr, Lord, Miller, 2011). Emergency management at the local level and implementation of the NRF in response to Katrina. Local jurisdictions are responsible for ensuring the public safety and welfare of their residents during emergencies by mobilizing resources for the same. The NRF implementation does not therefore, usurps state responsibility and jurisdiction when responding to a disaster but provide framework for such response (Walsh, Christen Jr, Lord, Miller, 2011). It is therefore, imperative to note that National strategy for homeland security requires collaborative efforts by both the National Management Systems and National Response Framework (NRF) to prepare for and provide a unified national response to disasters. The all-hazards approach is cost effective and efficient in emergency response during Hurricane Katrina (Wise, 2006). References Walsh, D., Christen Jr, T. H., Lord, G., Miller, G. (2011). National incident management system: Principles and practice. . New York: Jones Bartlett Publishers. Wise, R. C. (2006). Organizing for homeland security after Katrina: Is adaptive management whats missing? Public Administration Review, 66(3), 302-318.

Humorous Wedding Speech Made by a Fellow Teacher :: Wedding Toasts Roasts Speeches

Humorous Wedding Speech Made by a Fellow Teacher Ladies and gentlemen, it's an honour to be standing here. I suppose I should actually say it's an honour and a pleasure, but I know the pleasure won’t kick in until this speech part is over. I must admit to being a little surprised when James invited me to his wedding as I only met him a few years ago. But on reflection, I think he was swayed by the fact that I know very little about the first years of his life, which therefore puts some rather embarrassing stories out of reach. James and I have been close ever since we met whilst (while) teaching at Ferndale secondary school - so close, in fact, that he has told me secrets that nobody else knows. One of those secrets is that James keeps a diary. In preparation for this speech, I decided to swipe his diary and would now like to read to you a few of the entries that chart the blossoming romance between James and Anis. [pull out a diary prop] So here it goes: September 5th 1998 – Today was my first day as a teacher. When the kids got out of line, I just got loud and acted tough like dad does. I hope they don't realize that I am really just a big sissy. September 6th 1998 – A pretty teacher at school talked to me today. That was weird. September 7th 1998 – I said â€Å"hi† to the pretty girl today. It's a good thing Jason [best man] taught me how to be cool. September 13th 1998 – Ate dinner at Pizza Hut tonight with Jason, Sarah, and the pretty girl named Anis. I think I like her. September 14th 1998 – I couldn't sleep last night with all the butterflies in my stomach. I think I like this girl more than my car. September 15th 1998 – Jason is the coolest guy I know. I hope he doesn’t decide to go out with Anis. September 14th 1998 – Anis kissed me. It was amazing. I haven't kissed a girl since Freshers’ Week at Uni (the university). December 7th 2001 – I proposed to Anis today. She accepted, but only after criticizing my way of kneeling. This is one of the happiest days of my life. Unfortunately, I can't see much because I've been crying like a little girl.

Example Solution Manual: exploring strategy text & cases

A key danger to highlight is of long lists of forces or influences that are too unwieldy for practical action. So the second question challenges students to assess which of the forces are likely to be of most significance in driving Industry change. Here students should justify their views In terms of the evidence from the past and the likely Impact In the future of any particular Influence. The end-chapter case example on the European brewing Industry also asks students to do a PESTLE analysis. Illustration 2. Scenarios Scenarios help students think long term and very broadly: here the World Economic Forum and its members are looking a decade ahead, and thinking about gee- economics in general as well as just the market in a narrow sense. The question asks about whether companies have more influence over government policy or gee- economics. It then goes on to ask about how companies might influence government. This also obviously touches on issues of corporate social responsibility, pursued in Chapter 4.Companies probably do have more influence on policy coordination, but the Issue Is which governments they should be talking to (the united States, China? ) and whether It Is only governments that matter (United Nations, International Monetary Fund, World Trade Organization? ). They should also consider how they can best Influence governments, Individually or collectively through, for example, the World Economic Forum or the Business Roundtable, the group of Coos of leading American corporations.To some extent, the power is likely to be exercised negatively: through lobbying against and criticism of proposals for financial re-regulation. It is worthwhile also asking about the influence these corporations can have themselves on gee-economic shifts: some Western company headquarters are shifting away from their home-countries, for example, the global headquarters of American civil engineering conglomerate Hallucination moved to Dublin and Swiss/Swedish engineering company ABA moved its global robotics business headquarters to Shanghai. Illustration 2. The Steel Industry The steel Industry provides a fairly easy-to-understand case of rapid structural change, and one led by industry actors. Understanding how the leading companies in other words, a sense that structures are given rather than changeable. The first question particularly invites a comparative analysis using the radar-plot introduced in Exhibit 2. 5. The radar-plot might look roughly like the following, with the mutinous lines indicating rough positions in around 2000 (10 years earlier than the illustration) and the dotted lines indicating positions in 2010.The comparative positions highlight the increasing power of suppliers such as the iron ore producers (negative); the high power of sophisticated buyers, somewhat mitigated by the declining power of the Big Three (mildly positive perhaps); and the beginning of decreased rivalry (positive) as the larger steel companies such as Imi tate try to consolidate the industry. It might be said that the new entry threat has stabilized and even reduced, though continued investment by Chinese players may increase rivalry especially if they turn to overseas markets.Overall, comparing the size of the two radar plots over time suggests only a marginal change in favor of the steel producers. With regard to the second question, the acquisition strategies seem driven by the desire to reduce rivalry by reducing the number of players and even capacity. You might ask students what is necessary to make this work: here you might highlight the importance for reduced rivalry of both simultaneous cuts in capacity investments by, for example, the Chinese and strong barriers to new entry. With Edgar to the third question, success in raising barriers to entry (e. . Through technological change) and in reducing rivalry (through continued consolidation) would make the industry more attractive. Vertical integration strategies into sources o f supply (e. G. Iron ore) would help too. A potential negative is significant progress with substitute materials. This depends on technological progress, hence providing a useful link between the Porter 5 Forces and PESTLE. Illustration 2. 4 Chugging in the Charity Sector The aim of this Illustration of course is to show that industry structure analysis is elevate to not-for-profits as well.Indeed, charities appear ruthlessly competitive – hence the High Street chugging. The first question points to at least three of the Praetorian forces as causing problems: (I) There are low barriers to entry, with ‘constant refreshment' of the industry by new charities; (it) there is strong buying power on the part of local authorities commissioning services; (iii) there is intense rivalry because of the number of competitors and tendency towards overlap and duplication of charitable services.In addition, they face substitutes in the form of coal authorities and other agencies perfor ming services in-house, but at this point the trend in that respect was in their favor. The suppliers of funds – donors – have many alternative charities to give to. The mergers and increasing concentration levels (the largest are growing fastest) imply growing industry consolidation. At the moment, the industry structure might be described as highly competitive, but there may be widespread advantages to it moving towards a more oligopolies situation. Illustration 2. Cycles of Competition The Wisdom' in strategy theory has been that competitiveness is about building up a Eng-term competitive advantage and then defending it against competitors. The idea industry will work its way out over time. It also highlights the potentially destructive nature of competition (at least from the point of view of industry players) and the value of trying to avoid it. Indeed, a key point is that these competitive cycles are not inevitable. Signaling to competitors, and interpreting the signals of others' competitive moves, can help avoid head-on competition.Retaliation (Section 2. 3 under barriers to entry) is a key principle here, as are the basics of game theory (Chapter 3). With regard to question 1, Francesco might have slowed down or rebuffed entirely Deceptiveness's invasion of the French market by retaliating hard against its initial move: even though the youth niche was not so important to Francesco, a determined response there would have signaled the likelihood that attacking the core French market would be so fiercely opposed that it might not be worth Deceptiveness's while even to try.With regard to question 2, Francesco would have been hard-pressed to avoid escalating competition in the business market. However, one possibility might have been for Francesco to focus on a particular selected niche (say the small firms segment). By signaling clearly through advertising or similar that this niche was the extent of their ambitions, Francesco might have enc ouraged Descriptive to concentrate on its best opportunities, leaving the French get on with their specialist in peace.Illustration 2. 6 Key Debate: How Much Does Industry Matter? This debate addresses an enduring source of controversy in strategy research, and allows students to review the importance of the contents of Chapter 2 (particularly the five forces'), at the same time as introducing the more internally focused issues of Chapter 3 that follows. For Porter, industry matters a lot. The aseptic might argue ‘he would say that, wouldn't he'?After all, this is exactly what his training in industrial economics and the standard products of his consulting firm would favor. However, the important thing here is to recognize the extent of the research he (and collaborators such as Anita McGowan) draw upon to make their case. It is worth pointing out to students that strategy theories are more than ‘Just theories': there is solid empirical research involved too. When meetin g a new theory, students should et used to asking: where is the research evidence?What the research seems to suggest is that an industry is not the be-all and end-all, but that choosing an attractive industry is a very good starting point in strategy: industry accounts for about two-fifths of the explained variance in the Porter and McGowan study (leaving aside control variables etc. ). Turning to the precise question, the kinds of industries that influence members' profitability's more than others seem generally to be service industries (explaining the greater industry effects in the Porter and McGowan study than in Runlet's).But to go on from here, industry influences are most likely to be strongest in highly competitive and mature industries. In such industries, sources of firm-specific differentiation are likely to be few, easily imitated and easily competed away, so making it hard to earn above-normal profits. At the same time, standard recipes for competing would have been est ablished, so only the incompetent would perform substantially below the norm (and competition should have eliminated most such incompetents by the industry maturity stage).These conditions would probably prevail in service industries such as hotels, restaurants and retail. Newer industries commodity competitors and suppliers, so allowing persistent variability in profitability. Video Questions Hoicks Hoicks is a specialist insurer in the Lloyd of London insurance market. The company specializes in niche areas such as property and casualty insurance for high net worth individuals and companies, as well as cover against such risks as hacking, kidnapping and satellite damage. The video case is quite complicated, so best viewed after a thorough working through of the chapter material. . The industry is facing more buyer power, with the rise of online price comparison sites. On the other hand, there is a process of consolidation with the rise of ‘consolidators' (companies such as R esolution), who are acquiring weaker companies in order to build position. This is likely in the long term to reduce rivalry. Major failures such as that of the American giant Alga (American Investment Group) are likely to reduce rivalry too. It is clear that general recessionary pressures are also influencing the market at the time of the video, reducing demand and likely to make it more price-sensitive. . Hoicks has a specialist position, aside from companies like Alga or the general insurers that Resolution is trying to buy, and its power in its niche is reinforced by its brand (well known in the United Kingdom). It also has the advantage of having both an underwriting (issue of insurance policies) and investment business, which mean that Hoicks is protected from short-term cycles or crises in one part of the business, probably helping to buffer it from price competition in the short term too. Assignment 2. PESTLE Analysts PESTLE analysis is a useful starting point for environmen tal analysis. Illustration 2. 1 provides a model. A ‘blank of the basic template of illustration 2. 1 can be provided to dents who can then be asked to complete it for the forces at work in a particular industry. The danger is that long lists of forces or influences can be generated by this device. So the second question challenges students to assess which of the forces are likely to be of most significance in driving industry change.Here students should justify their views in terms of the evidence from the past and the likely impact in the future of any particular influence. See the discussion of the PESTLE for the end- chapter case on the European brewing industry for an example. Assignment 2. 2 Building Scenarios Assignment 2. Requires students to focus on change in industry characteristics and competitive forces through the construction of scenarios. Guidelines for the construction of scenarios are given in Section 2. 2. 2 it is recommended that students follow these, buil ding either two or four scenarios for a given industry.The work done in Assignment 2. 1 should provide the bases of identifying the key industry forces or influences which will enable them to do this. Some of the problems of scenario building should be emphasized to students: Students may try to build in too many factors and, therefore, not be able to limit the number of scenarios. They may find difficulty in generating scenarios with a coherent and compatible set of factors. Some may be wary of having to exercise Judgment; and others will confuse Judgment with hunch.Try to encourage a realistic debate that tests out assumptions and students to build scenarios for an industry for which there is a company case (or for their own industry/company if possible) and then to assess the company's strategic position in the light of the different scenarios (e. G. See the notes above on the brewing industry). One of the issues that might surface is the ease or difficulty with which scenarios c an be constructed. It usually emerges that scenarios are much easier to construct where the number of key forces at work in an industry is relatively few.They are less easy to construct if the number of important forces is high because the number of variables the student is trying to handle becomes too great. This, in turn, raises another issue. Scenarios are of particular use in uncertain environments as a means of helping managers to think through possible futures. However, uncertainty may arise for a number of reasons. If uncertainty arises because of the unpredictability of a few forces, then arguably scenarios may be very lawful, but what if uncertainty arises primarily because there are a large number of forces at work: to what extent are scenarios of use in such circumstances?There are a limited number of very important forces at work in the brewing industry: but what of fast-moving hi-tech industries where there are many different forces at work? Assignment 2. 3 Five Competi tive Forces Five forces analysis is an absolutely fundamental technique in strategy. Section 2. 3 should give students the ability to carry out a basic five forces analysis of any industry. They should be encouraged to consider all of the elements of each of the vive forces: so for example, under barriers to entry, scale and experience effects, channels, retaliation and so on.The radar-plot technique of Exhibit 2. 5 should only be used as a summary once the full analysis is complete; the danger is of it being used to short-circuit the analysis. Students should be expected to do more than simply list elements; they should clearly identify the implications (positive or negative) of each. The second question about conclusions for industry attractiveness should underline the importance of drawing out implications, rather than Just listing. Assignment 2. 4 Comparisons between Industries and Over Time This assignment allows students to build on Assignment 2. In order to consider the inves tment implications of differences between industries and change over time. The assignment is a substantial one if relying on students' own research. However, time can be saved if two case studies are used (e. G. Brewing, pharmaceuticals or hi-if, perhaps looking backwards at change over the past three to five years, rather than change in the future). Similarly, students may save time by using the radar-plot technique (Exhibit 2. 5), as in the discussion of Illustration 2. 3. It is important to note the two follow-up questions.Explicitly asking for Justification helps students avoid the superficial analysis which is easy to do with five forces. Asking the question about investment helps students think about concrete implications, again something that five forces analyses often neglect. By looking over time, students will learn to be cautious about investing in industries with declining attractiveness. By comparing industries, students can also consider industry attractiveness in thei r diversification decisions, an issue picked up in Chapter 7.At the same time, it is worth countering attractive are likely to have high barriers to entry, so the costs of entry may outweigh the benefits of entering. An industry that is becoming relatively unattractive may be neglected by competitors, and, if you enjoy a strong competitive advantage in that industry, it may still be a source of profit to you. Assignment 2. 5 Strategic Groups This assignment builds on the notion of strategic groups and strategic space outlined in Section 2. 4. 1 in the text. Figure 2. 8 provides an example of how the exercise could be carried out.This could, for example, be applied to the European brewing industry: Key strategic dimensions might come under either of the scope or resource commitment characteristics in Section 2. 4. 1 – for example, product range or extent of vertical integration. Possible key strategic dimensions in the European brewing industry might include geographical cover age, strength of brands, diversification, size of firm, type of distribution, and so on. Students are encouraged to draw more than one strategic group map if they believe that more than two dimensions are important.It is useful to ask them to consider the extent to which different bases of such maps give rise to similar or different configurations. They might find, for example, that however the maps are drawn up, some companies always tend to end up in the same groups. In other words, some companies may have a very similar set of strategic characteristics along many dimensions. Students are asked to examine the strategic group maps to see if there are any under-populated White spaces' in the industry.For example, in brewing, is there an opportunity for a giant specialist in making ‘own brand' beer for the large retailers? However, students should assess carefully why there are few competitors in any such white spaces. White spaces can often turn out to be dangerous ‘blac k holes' rather than attractive opportunities. Assignment 2. 6 Critical Success Factors and the Strategy Canvas It is very likely that students will concentrate on success factors that are salient to them as consumers – for example, the product ranges of a clothing retailer.Less visible elements, such as ownership by a diversified parent company, may be neglected. However, for a short assignment, this need not matter too much: the essence is comparison in order to identify areas of (potential) competitive advantage. The key insight of a strategy canvas is to encourage competitors to compete where it s relatively easy to secure a significant advantage (Blue Ocean), and not necessarily to compete fiercely over the top-rated success factors if advantage can only be obtained at very considerable cost (Red Ocean).You can introduce less visible, but strategically significant elements after they have done their basic analysis. Integrative Assignment Full Analysis of an Industry or a Sector This assignment would be a demanding research project over a significant part of the course. It is however a very good test of students' ability to apply tools to real data appropriately, as well as developing their research skills. Students will see it as practical and, if allowed a choice of sectors, relevant to their own interests. Good research resources are essential.As well as free web-based resources such as company reports, trade association statistics and some government or supra- access resources such as the business press and Journals available through Businessperson Premier, Fictive or Prosiest, and reports from organizations such as Remuneration, Key Notes and Minute. Your institution's librarian will advise you on what is available to students and how proficient they are likely to be in using such resources. You would also want to guide students on which industries or sectors to choose.Very broad industries – for example, the world airline industry †“ are likely to overwhelm students with data. It might be helpful to encourage focus – for example, the airline industry in India, or similar. Industry focus also reduces the risk of plagiarism. There are many student assignments of a similar nature available for a fee on the web, and it would definitely be wise to avoid allowing students to research the same industries in successive years. Requiring a specific focus on particular homes (e. G. Internationalization) or some less common concepts (e. . The strategy canvas, cycles of competition etc. ) can also reduce plagiarism. Insisting on precisely citing sources for key data and points (through an end-note system or similar) makes simple plagiarism harder too, as well as being good practice. If allowed, students will find very helpful a couple of example assignments from previous years to guide them roughly on what they are supposed to do. A report length limit of around 2000-2500 words would encourage students to focus on what is really important.Requiring an executive summary would also force students to consider what is really important and what are the key implications. Over a two semester course, this assignment could be stage one of a two-part assessment regime; the second semester could have as an assignment asking students to consider implications of the first part for the strategy of a particular company in the original industry or sector. Case Example The European Brewing Industry This case focuses on the key techniques of PESTLE and five forces analysis that are central to this chapter.Full cases such as the pharmaceutical industry can be used evolve students' skills in seeing trends in industry data and drawing conclusions as to the likely impact of those trends on particular companies in an industry. PESTLE Here it would be helpful to ask the students to draw on wider knowledge or research (you may have beer drinkers from many countries in your class). Depending on how extensive students ' additional research and thinking are, a wide-range of issues may be raised. To highlight some for the purposes of illustration: Political: government campaigns against drink driving Economic: the rise of the Asian economiesSocial: rise of beer consumption in southern Europe Technological: few clear in the case, but innovations around products such as ice- cold lager might be raised Environmental: few clear in the case, but packaging issues are likely to be important Legal: few clear in the case, but changes in licensing laws and permitted alcohol limits for driving are relevant. Pestles can often seem somewhat inconclusive, so it is important to pull out key issues and conclusions. The increasing hostility to drinking (under P and L) and the rise of Asian economies and southern Europe (under E & S) seem particularly important trends.One way of drawing some simple conclusions is to assess the overall balance (positive or negative) under each of the PESTLE headings: in the case of t he European brewing There has traditionally been a wide variation of industry structures across Europe. The United Kingdom is fairly competitive. Denmark, Holland, Italy, Belgium and France, on the other hand, have been in near monopoly situations. However, with increasing exports and imports and cross-border acquisitions, national markets are becoming less protected. An interesting issue, then, is at what level to conduct industry structure analysis.If at a European level, the broad issues to consider under each of the five forces are as follows: Buyers: With more than one fifth of beer sold through supermarkets, and increasing resort to ‘own-label', these buyers are increasingly powerful (underline that buyers are not the ultimate consumers). Suppliers: The high concentration of the packagers suggests that these are becoming increasingly powerful. Substitutes: Wine is clearly a dangerous substitute. New entrants: Internationalization through M and increased trade is introduc ing new entrants into previously protected markets: most countries see increasing imports (Table 2).Enhances-Busch and Gabrielle are two obvious new entrants into Europe. Students might be alerted to the potential threat of Toasting and the other Chinese brewers. Although not prominent in the case, there is still the potential of small new brewers entering using micro-breweries or contract brewers (e. G. Cobra). Rivalry: falling demand, international entrants and over-capacity obviously increase the scope for rivalry. However, note that sales values are rising, that innovation and branding can mitigate price-competition, that there has been a history of price-fixing cartels, and that leading players are attempting consolidation through M.It might be useful to ask the students to compare industry concentration ratios in 2000 and 2009: that is, the share accounted for the top three or five players (Table 3). As ever, it is important to draw conclusions. On balance, the European brewin g industry does not seem attractive, and unlikely to become more so until the current round of consolidation is completed and brewers achieve greater leverage against their buyers and suppliers. Impact on Particular Brewing Companies The three companies are chosen to represent different types of ‘player'. A-B Ellen is the largest player, after a succession of spectacular mergers.It is remarkable how the company is withdrawing from fast-growing China and Eastern Europe, however. Greene King is tiny in comparison to A-B Ellen, with Just one key domestic market, the United Kingdom. However, domestic focus and its own pubs may be giving it a strongly defended local position. You might ask whether there are competitors who might be tempted to buy such a company. Tossing Tao is the wild-card here. It is strong in its booming home market, but it is also interested in moving overseas. But would it make Europe a priority region for expansion, or choose another market?