Marketing research 3

MR. Walton started Wal-Mart in 1962. The company started as a threepenny expenditure alternative blood because Mr. Walton choose the price-cutting or cost cutting by save uping costs down. It was a gentleman who wish to minimize costs. He wantd local investments and this was d star by boastful closely of his staff stock options and he encouraged them to invest in the company. Walmart grew technologic ally ahead of its competitors because they were in fact one of the first barge ins to use calculator to keep track of their harvest-feasts and stocks.They also used computer to link stores, wargonhouses and this is done up to date. In fact, Walmart has a variety of stores, w behouses that fetch quantity merchandise that is sold at rase prices with begin margin and higher volumes. This includes can retailing in well-nigh of their stores which is in the main used in specially stores like their discounting veraciouss stores.Wal-Mart has laid its stores around major c ities and managed its merchandising channels well. They incur used strategical designning and advanced information form to link their departmental stores and warehouses around major towns and this is boosted by the use of sophisticated merchandising tools. Walmart majorly is a first base price system firm and it has priced its products lower that most of its competitors hardly however, a research done in 2004 indicated that most people in the US were alarmed by an article that render the high cost of low price.This direct to negative publicity of Walmart as most of its customers began to be cautious about its low prices only on the different end, Walmart is really trying to reach to the tougher market of lower income earners. It also uses strategies of efficiency due to good distribution network. The Walmart stores feature a big livestock but ready low value added and focus on memory prices low and are perceived to be having a good deal specially to low income earne rs and they depend majorly on in corrupt of goods in large volumes.To get out customers Walmart use various advancemental tools to deliver traffic and purchases. Most of us crap seen adverts both on TV and online placed by Walmart, they elude special sales and issue coupons. Most of the frequent shoppers at Walmart are also rewarded to encourage frequent purchases. Walmart also runs special page adverts and magazines to remind customers on their existence.They are also sure to choose locations because customers who like money parsimony deals will look for stores that are nearest. They plan carefully before choosing on the sites to impolite outlets. Walmart also has gone a footfall further to provide one break dance shopping where they combine grocery items with broad selection of non-food merchandise.When we compare it with Nordshoms that was started in 1901 as a shoe store by John v. Nordshoms. In Washington, the latter is a rather different type of store as it is a departmental store where we have several products lines i.e. in the field of study of Walmart we have clothing products, shoes, handbags, gift hampers and in which case each product line is assured and operated as a separate department and managed by specialized buyers or merchandisers.Nordshoms remote Walmart has its goods priced highly but they asseverate on type, value, trust and selection unlike Walmart that depend on volume purchase and search for good deals. It also uses the product expansion strategy because it started as a shoe company but subsequently it has expanded to include garment and other products managed separately like cars and car split accessories for women. It has also differentiated its products into segments as we have children clothes, women and men.This is a part of individual merchandising where they do not look at customers as a group but deal with them individually. They hold customers by fling convenient locations, special or comical assortment of goods, great services, better reference goods and better services than competitors. They also have included other brands i.e. they purchased best apparels a clothes company and ventured to clothes market.Because most customers complain that their prices are high, they have embarked on serious expansion and have unfastened many stores in major cities. This is to areas where incomes are high. Nordshoms use direct mails as promotion tools and telemarketing where they use telephone calls to take up new customers. They also contact live customers to ascertain satisfaction levels.They also run adverts on the levels where clients can log on to and try clothes online. Apart from see the stores clients also would like to see how the clothes look like, online marketing is also real important. They also adopt catalogue marketing where they mail one or more product catalogues to selected addresses to lure more customers, all this will stimulate quicker or greater purchase of particul ar products. They have adopted psychological prices where they use price as an indicator of quality. High priced goods are preferred to have high quality especially where alternative information about true quality is not available.REFERENCESArmstrong G. & Kotler P. (2007). Consumer Markets Influences on consumer behavior, Principles of selling. Kotler, P. (2005) Principles of Marketing. New York.Melbourne Press Schaik J.L., (2002) The Task of Marketing Management J.L. van Schaik (Pity) ltdWiner, R.S. (2007). Marketing Management, apprentice Hall, Upper Saddle River, NJ.